How to Select the RIGHT Real Estate Professional
Selecting a Realtor is similar to selecting other professional services (e.g. legal services, tax preparation, financial planning, medical, etc.). Given the financial importance of selling or buying a home, you need the best Real Estate Professional you can find. How do you evaluate a REALTOR® to ensure you are getting the best?
Here are some important factors to consider in selecting your REALTOR®:
FACTORS AND QUESTIONS TO ASK A REALTOR®: WHY THIS IS IMPORTANT TO YOU:
“How do you get results for you clients?” “What results have you achieved for your clients?” |
A REALTOR® who is committed to you acts in a true fiduciary (consultant) capacity. This is a special relationship of trust, confidence and responsibility to you. These full time advisors are highly educated and provide expert guidance for you. |
“What is your negotiation background and training?” |
The ability to negotiate and influence others ultimately optimizes YOUR overall value and maximizes YOUR net profit. Finding a highly skilled negotiator should be a top priority. Look for a CNE or Certified Negotiation Expert in your area. |
“How will you market my property?” |
The marketing plan for your home determines penetration into the Buyer market which generates offers for you to negotiate. Look for a comprehensive marketing plan to reach as many Buyers as possible. |
“What strategy do you use for the initial list price?” |
Pricing your home correctly from the beginning is absolutely key to getting the best price for your home. Price your home too high initially and you’ll likely have to take a below market price later. Look for an agent who can demonstrate to you why a particular price is appropriate. |
“Tell me about the purchase agreement and how you will protect me from potential liabilities.” |
The Texas Residential Purchase Agreement (plus other legal documents) requires in-depth knowledge and understanding to protect you from lawsuits and other legal liabilities. Knowledge of all legal documents also helps ensure your deal won’t fall apart due to a technicality and protects your hard earned money. |
“Are you a full or part time REALTOR®?” |
A full time REALTOR® (vs. part time) will always be available to you. A full time REALTOR® also has time to invest in training and development which ultimately benefits you. The benefits of experience are greater with a full time agent. |
“What real estate training do you have?” |
Ongoing education helps develop a higher level of expertise which is used to your benefit. Certifications and designations demonstrate a professional approach that ultimately helps you get better results. Catalano & Associates Realty’s managing broker has earned the e-Pro, GRI, and CNE certifications. |
“Tell me about your background and how that will help me in selling or buying my home.” |
A broad background and varying experiences helps develop the ability to handle complex situations which can lead to better results for you. |
“How do you handle the details leading to closing?” |
A good agent personally tracks each and every step in the closing process to reduce the risk of a delayed closing or a failed deal. You should have one point of contact and your Real Estate Professional should keep you in the loop regarding details and deadlines. |
“What services are included in your commission?” |
A full service REALTOR® uses more approaches and spends more personal marketing money to help generate broad interest in your property that gets YOU the best results. Catalano & Associates Realty offers Full Service Listings, Click Here to find out more. |